Cookie Policy

1. Introduction

Glam Guru B.V. uses cookies and similar tracking technologies on its website www.glamguru.com. This Cookie Policy explains which cookies we use, why we use them and how you can manage your preferences. We act in accordance with the General Data Protection Regulation (GDPR), the Dutch Telecommunications Act and guidelines issued by the Dutch Data Protection Authority (AP).

2. What are cookies?

Cookies are small text files stored by your browser on your device when you visit our website. In addition to traditional cookies, we also use pixels and web beacons. There are four main categories:

  • Strictly necessary cookies — required for the basic functionality of the website. Cannot be disabled.
  • Functional cookies — remember your preferences such as language and region.
  • Analytical cookies — anonymously measure website traffic and usage patterns.
  • Marketing and tracking cookies — track your behaviour for personalised advertising.

3. Which cookies do we use?

3.1 Strictly necessary cookies

_session
Type: Necessary. Purpose: Store session information and shopping cart. Retention: Session.

_csrf_token
Type: Necessary. Purpose: Protect against cross-site request forgery. Retention: Session.

cart
Type: Necessary. Purpose: Save shopping cart contents. Retention: 30 days.

checkout_token
Type: Necessary. Purpose: Handle the payment process. Retention: Session.

3.2 Functional cookies

locale
Type: Functional. Purpose: Save language and region preference. Retention: 1 year.

currency
Type: Functional. Purpose: Save currency preference. Retention: 1 year.

recently_viewed
Type: Functional. Purpose: Show recently viewed products. Retention: 30 days.

3.3 Analytical cookies

_ga
Type: Analytical. Purpose: Google Analytics: distinguish unique visitors. Retention: 2 years.

_ga_*
Type: Analytical. Purpose: Google Analytics 4: preserve session state. Retention: 2 years.

_gid
Type: Analytical. Purpose: Google Analytics: distinguish sessions. Retention: 24 hours.

_gat
Type: Analytical. Purpose: Google Analytics: throttle request rate. Retention: 1 minute.

3.4 Marketing and tracking cookies

_fbp
Type: Marketing. Purpose: Meta Pixel: track visitors for Facebook and Instagram ads. Retention: 90 days.

_fbc
Type: Marketing. Purpose: Meta Pixel: click tracking for Facebook ads. Retention: 90 days.

ttclid
Type: Marketing. Purpose: TikTok Pixel: conversion tracking for TikTok ads. Retention: 90 days.

_ttp
Type: Marketing. Purpose: TikTok: identify unique visitors. Retention: 13 months.

_pin_unauth
Type: Marketing. Purpose: Pinterest Pixel: track anonymous visitors. Retention: 1 year.

IDE
Type: Marketing. Purpose: Google DoubleClick: serve personalised ads. Retention: 13 months.

NID
Type: Marketing. Purpose: Google: preference settings and ads. Retention: 6 months.

kndctr_*
Type: Marketing. Purpose: Klaviyo: email marketing tracking and segmentation. Retention: 2 years.

4. Consent and cookie management

On your first visit we ask for your consent via a cookie banner. Strictly necessary cookies are always placed. All other categories require your explicit consent. You can change your preferences at any time via the cookie management button at the bottom of the website, your browser settings, or via the opt-out options of the respective service providers:

  • Google Analytics: tools.google.com/dlpage/gaoptout
  • Meta (Facebook/Instagram): facebook.com/help/cookies
  • TikTok: tiktok.com/legal/page/row/cookie-policy
  • Pinterest: pinterest.com/settings/privacy
  • Klaviyo: unsubscribe via the email footer or info@glamguru.com

Please note: disabling certain cookies may limit the functionality of the website.

5. Third-party cookies and international transfers

Some cookies are placed by third parties such as Google LLC, Meta Platforms Inc., TikTok Inc. and Klaviyo Inc., established outside the European Economic Area (EEA). Transfers take place on the basis of Standard Contractual Clauses (SCCs) approved by the European Commission, or on the basis of an adequacy decision. Glam Guru is not responsible for the privacy policies of these third parties.

6. Retention periods

Cookies are not retained for longer than necessary for the purpose for which they were placed. Session cookies are deleted when you close your browser. Persistent cookies have a fixed retention period as stated in Article 3. We review annually which cookies we use and remove cookies that are no longer necessary.

7. Your rights

Under the GDPR, you have the following rights regarding the processing of your personal data via cookies:

  • Right of access — request what data we process about you.
  • Right to rectification — have inaccurate data corrected.
  • Right to erasure — request that your data be deleted.
  • Right to restriction — have processing temporarily restricted.
  • Right to object — object to processing based on legitimate interest.
  • Right to data portability — receive your data in a structured format.
  • Right to withdraw consent — at any time, without giving reasons.

Requests can be submitted via info@glamguru.com. We will respond within 30 days. You can file a complaint with the Dutch Data Protection Authority at autoriteitpersoonsgegevens.nl.

8. Changes to this policy

Glam Guru reserves the right to amend this Cookie Policy at any time. We will publish the updated policy on the website with the date of the last amendment. For significant changes, we will notify you by email or a visible notice on the website.

9. Contact

Questions about this Cookie Policy or the processing of your personal data: info@glamguru.com · www.glamguru.com · Glam Guru B.V., Pc Hoofdstraat 85B, 1071BP Amsterdam, the Netherlands.