Privacy policy

1. Introduction

Glam Guru B.V. ("Glam Guru", "we", "us", "our") is responsible for the processing of your personal data via this website glamguru.com and through our services. We take the protection of your personal data seriously and handle it with care, in accordance with the General Data Protection Regulation (GDPR) and applicable Dutch law.

By using our website or placing an order, you agree to this Privacy Policy.

2. Who we are

Glam Guru B.V.
Pc Hoofdstraat 85B
1071BP Amsterdam
The Netherlands
KVK: 91564972
Email: info@glamguru.com
Website: www.glamguru.com

3. What personal data we collect

We collect personal data in the following situations:

When you place an order: name, billing address, shipping address, email address, phone number and payment information.

When you create an account: name, email address, password and order history.

When you contact us: name, email address and the content of your message.

When you subscribe to our newsletter: email address and, if provided, name.

Automatically via our website: IP address, browser type, device type, pages visited, time spent on pages and click behaviour. This is collected via cookies and tracking pixels. See our Cookie Policy for more information.

4. Why we use your personal data

We use your personal data for the following purposes:

  • Processing and delivering your orders and handling returns and exchanges.
  • Sending order confirmations, shipping updates and customer service communications.
  • Managing your account.
  • Sending marketing emails and promotional offers, if you have given consent.
  • Showing personalised advertisements on platforms such as Meta (Facebook and Instagram), TikTok and Pinterest.
  • Analysing website usage to improve our services.
  • Fraud detection and prevention.
  • Complying with legal obligations.

5. Legal basis for processing

We process your personal data on the following legal grounds:

  • Performance of a contract — to process and deliver your orders.
  • Legitimate interest — to improve our website, prevent fraud and communicate with existing customers.
  • Consent — for marketing emails and non-essential cookies. You can withdraw your consent at any time.
  • Legal obligation — to comply with applicable laws and regulations.

6. Who we share your data with

We share your personal data with the following third parties where necessary:

  • Shopify — our e-commerce platform for order and payment processing.
  • Payment providers — such as Mollie, PayPal or Stripe, to process payments securely.
  • Shipping partners — such as PostNL, DHL or DPD, to deliver your order.
  • Klaviyo — for email marketing and customer segmentation.
  • Meta (Facebook and Instagram) — for advertising via the Meta Pixel.
  • TikTok — for advertising via the TikTok Pixel.
  • Pinterest — for advertising via the Pinterest Pixel.
  • Google — for website analytics via Google Analytics and advertising via Google Ads.

We do not sell your personal data to third parties. All parties with whom we share data are contractually bound to handle it in accordance with applicable privacy legislation.

7. International data transfers

Some of our service providers are located outside the European Economic Area (EEA), including in the United States. Where personal data is transferred outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) as approved by the European Commission, or we rely on an adequacy decision.

8. How long we keep your data

  • Order data — retained for 7 years for tax and legal purposes.
  • Account data — retained for as long as your account is active, and deleted upon request.
  • Marketing data — retained until you unsubscribe or withdraw consent.
  • Cookie and analytics data — retained according to the retention periods stated in our Cookie Policy.

9. Your rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right of access — you can request an overview of the personal data we hold about you.
  • Right to rectification — you can request correction of inaccurate or incomplete data.
  • Right to erasure — you can request deletion of your personal data, subject to legal retention obligations.
  • Right to restriction — you can request that we limit the processing of your data in certain circumstances.
  • Right to object — you can object to processing based on legitimate interest, including for direct marketing.
  • Right to data portability — you can request your data in a structured, commonly used and machine-readable format.
  • Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at info@glamguru.com. We will respond within 30 days. If you believe we are not handling your data correctly, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.

10. Cookies and tracking technologies

We use cookies and similar tracking technologies on our website, including pixels from Meta, TikTok, Pinterest and Google. For a full overview of the cookies we use, their purpose and how to manage your preferences, please refer to our Cookie Policy.

11. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. Our website uses SSL encryption. Access to personal data is restricted to authorised personnel only. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

12. Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We recommend reviewing their privacy policies before providing any personal data.

13. Children

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at info@glamguru.com and we will delete it.

14. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be published on this page. We encourage you to review this page periodically to stay informed about how we protect your data.

15. Contact

For questions or requests regarding this Privacy Policy or the processing of your personal data, please contact us:

Glam Guru B.V.
Pc Hoofdstraat 85B
1071BP Amsterdam
The Netherlands
Email: info@glamguru.com
Website: www.glamguru.com